Hyperdermic Needle

Hypodermic Needle if often referred to as the syringe communication model, the theory says that the media such as when watching television the media is fired into our brains like a syringe, the theory says that we are passive meaning that we are not full aware of what we are doing or what we are subconsciously paying attention to.True examples of this is Hitler and the way he got his message across to his audience in a syringe style way where he directly got his words into the mind of the audience.
 Flow chart style
Source > Message > Mass Media > Opinion Leaders > Public
This flow shows where things happen and where the audience becomes involved, an easier to understand example of this flow is shown below
Who? > Says What? > In What Channel? > To Who? > To What Effect?
This shows how mass media plays a role in manipulating the audience, this is why adverts have become so successful as we passively don't take notice but we subconsciously pay attention in our brain and for example seeing a good advert for a film and seeing it again and thinking that you really want to go and watch it.
Is when you become fully immersed within a film an example of this is the man who killed 12 people in a movie theatre in america as he became obsessed over The Dark Knight (Batman) franchise  this is because he became fully immersed within the movie and thought that this was what he was meant to do. This could not really happen to the audience of our music video. This theory is the most sensitive as it causes many deaths worldwide there is no direct evidence that it is the direct cause of an event but it can be related to several homicides. Marilyn Manson and his music were blamed by the media for causing the homicide in a school caused by school boys who were fans of his music, he was blamed despite no evidence for his music being anything to blame as his music doesn't tell people to kill others does it?