Personality of our group

To get to know the people in our group better we done this personality test to see how well we knew each other. We had to choose which colour we thought we all fit into to reveal our personalities, we then had to have a discussion to see why we thought we fit into each other and why. we came up with the following results

Joel Lampkin- Blue due to my confidence and enthusiasm towards the effort I put in to my work

Scott Jenkinson- red due to his ability to problem solve and due to the fact that he is outgoing and creative

Jack Hughes- Green due to his laid back style and the description of him is accurate as he is a thinker rather than a creative person

      

Album Cover

 

This is my design for the album cover,  i think although the album is not as colourful as some album covers. this album cover shows the type of band we are trying to create, Humble with stars in our eyes, many bands become obsessed with drugs, alcohol and money. The band's name we haven't thought of would be in the top left hand corner, the album cover represents the album name due to it having the word "cat" in it. The album cover like the band is very simplistic and i think gives off a good feel that will attract the genre and target audience that we are aiming for. Me and my other group members are going to create a poll and let people decide on the album cover and the band name in a questionnaire.

Lip Synching Task

Here we had to mime the lyrics to the Foo Fighters song, Learn to Fly by doing this we would learn how to match up the song to the actions on the video which we would have to do when editing our music video.
 

Group Blog Questionairre

This is a link to my group blog questionairre this questionairre is extremely important as it could decide what we include in the music video and everything we plan to do along side it. The questionairre is very short and will take no less than 3 minutes and it would be very benficial to myself and our group, thank you!



https://docs.google.com/forms/d/1JaaVvesmStl-zdLqHcNiNswPSC5Nt3Po42nWhec4kFw/viewform

Carol Vernallis - Music video Theory

Carol Vernallis is  music video theorist who specialises in interpreting the roles that editing, narrative, meaning and continuity play in a music video. She also specialises in the way that sound is project through a music video to make it look like the sound is diegetic to keep the continuity running and how thinks are done such as editing with transitions and camera shots to keep a piece of text continuous. Carol Vernallis' theory goes into more detial about the key aspects that she finds important, shown below.

Editing Continuity:-
Edits are created and certain camera shots are used to show importance of a certain scene that is taking place in-front of the audience such as a close up of a gun and a shot then the person lying on the ground to show the audience that they have been shot.

Edits:-
Allowed to be used and not pointless due their special effects used such as a fading out for example.

Jump Cuts:-
These are used to speed certain things up, to keep the story moving. The use of jump cuts is often very frequent because a lot is needed for a music video and the audience will get bored of seeing the same scene over and over again.

Camera:-
The camera is used in synchronization with the music so as that it all has a certain rhythm and that nothing looks out of place .

Editing
 is often shown "Cutting to the Beat" this is to keep it intact with the music so as that nothing looks out of place, the phrase is used and shows certain glimpses of the music video and what's going to be in it without revealing the full story in it such as a story about love and showing hand holding to not give anything revealing away. Camera movements are sometimes done to show the illusion of an edit, an example of this is panning the room to a number of people at a party moving from place to place continuously to show the continuity of music video and to also set the scene.

The Fourth Wall
The fourth wall is a fairly modernist term as it says that there are boundaries within a piece of text that should not be broken, the best example of a modernist text where the fourth wall remains intact is FRIENDS. Friends especially the scenes in Monica's apartment very rarely showed the "Fourth Wall" the camera shots often set the scene but we never see the other side of the camera mainly because it shouldn't be any different when it matter of fact the fourth wall is the TV set where the camera are filming from.

Framing

Carol Vernallis states that one of the key and most important camera shots used within a music video is the establishing shot, this is because it makes a music video seem more distinctive and also sets the scene for us to having something to relate it to such as Seeing a skyline with a certain light and recognising the time of day. This can be shown in the music video for The Fray- You found me as they constantly use Establishing shots to set the scenes they use it at least 3-4 times within the music video. 

Andrew Goodwin analysis

"Music videos ignore common narrative as they are essential advertisements. As consumers, we make up our own meaning of a song in our minds: a music video can anchor meaning and gives the record company/artist a method of anchoring meaning"

Basically iconography makes up what an artist is about as it shows key things about the artist they make them who they are. an example of iconography is shown below with the make up used by the band KISS they perform in black and white make up which is extremely iconic and well known to the world. 















In most music videos the meaning in the video is similar or is in contrast to the lyrics where they play against the story in the music video. JLS uses iconic things in their music video such as showing their chest to reveal their muscles. Iconography can be shown in many ways not only with props and mise-en-scene but with also the cinematography used in the camera shots such as lots of camera shots and camera shots such as lots of close ups and long shots. Britney Spears' music videos uses lots of close ups to show her emotion and focus on the fine detail involved. 
The music video below is an example of iconography as they reveal their muscles, by wearing tight tops and or taking their top off.

In my music video that i am creating i shall plan to include something that will be iconic, such as a key scene or a facial expression. This theory will come in useful when producing our music video as it is very relevant to what we are trying to produce, after giving this theory some thinking i have come up with a couple of ideas such as the facial expression whether that be angry or sadness of every character involved. 

Semiotics

(Morris) the main person behind semiotics stated that there are 3 stages in which semiotics happen they are:

Perception Stage- This means to become aware of object and or sign
Manipulation Stage- This means that the person interprets the sign and has decided how to respond to it
Consummation Stage- The person responds to the sign

Denotation
The denotation of something is the literal meaning involved,  an example of this is if you find the definition of car it states:

An automobile. A vehicle that runs on rails, esp. a railroad car.

 This is the denotation as it gives the direction meaning of something and tells you what it is

Connotation 
The connotation of something is the meaning behind something rather than the actual definition of what it is, an example of this is:

A woman in white in a music video, this connotes that the woman is pure as the colour white represents purity.

The signs is this video are extremely touching and significant the transferring back to his past shows his happiest times, the slow music between his music awards and achievements show his importance