Andrew Goodwin analysis

"Music videos ignore common narrative as they are essential advertisements. As consumers, we make up our own meaning of a song in our minds: a music video can anchor meaning and gives the record company/artist a method of anchoring meaning"

Basically iconography makes up what an artist is about as it shows key things about the artist they make them who they are. an example of iconography is shown below with the make up used by the band KISS they perform in black and white make up which is extremely iconic and well known to the world. 















In most music videos the meaning in the video is similar or is in contrast to the lyrics where they play against the story in the music video. JLS uses iconic things in their music video such as showing their chest to reveal their muscles. Iconography can be shown in many ways not only with props and mise-en-scene but with also the cinematography used in the camera shots such as lots of camera shots and camera shots such as lots of close ups and long shots. Britney Spears' music videos uses lots of close ups to show her emotion and focus on the fine detail involved. 
The music video below is an example of iconography as they reveal their muscles, by wearing tight tops and or taking their top off.

In my music video that i am creating i shall plan to include something that will be iconic, such as a key scene or a facial expression. This theory will come in useful when producing our music video as it is very relevant to what we are trying to produce, after giving this theory some thinking i have come up with a couple of ideas such as the facial expression whether that be angry or sadness of every character involved.