Edits and Transitions

Edits are really important in music videos as a continuous story show or continuous performance many become boring and tiring towards the audience who maybe want a little bit more entertainment or a quick break. Many music videos such as The Fray- You Found Me use these types of edits such as a birds eye view looking down on a major city or a time lapse, doing these creates an one screen visual spectacle to enjoy for the audience rather than being continuously shown the same type of camera shots from the storyline on the screen the edits like the ones mentioned make the music video look a lot more professional and makes it look as if a great deal of effort has been put into the music video making us appreciate it more.