The lyrics make very subtle insults about other artists, this is done to show the public that he feels that he is the best rapper/artist out there and that he is above them in terms of his ability. Eminem takes a very strange unconventional look at this music video as he makes jokes about himself to show hes comfortable in front of the camera. This however is nontraditional as artists such as 50 cent would never show the same comedy value that Eminem does as they tend to rap about violence and extreme issues.
In the music video, some camera shots show Eminem looking down the camera (this does this a number of times) this shows Eminem (real name Marshall Mathers) in a position of power as hes above the centre looking down the camera at the audience showing his power and hes authority. Eminem does some very extreme actions in this music video such as in the Unedited video he shows a obese man revealing his genitalia and also puts his two fingers up to the camera, but Eminem loves his audience and he does this to show how he doesn't care about what people think about him or his music video.